Video content is already part of most people’s lives on the internet. In the case of YouTube, for example, more than a billion hours are watched daily on the platform alone.
Whether to sell a product, entertain, or inform, videos are increasingly being explored in the digital world. In addition to these functions, this format has gained the function of a promotional video which has been an excellent strategy for many businesses.
Several companies have increasingly cared about videos in their marketing strategies. Thinking about communicating with the audience that consumes audiovisual content, video has been increasingly present.
With that in mind, we prepared this article to show you what promo videos are and how to make them and use them in your marketing campaigns.
What are promo videos?
When you hear the term promo or promo video, the first impression is of an advertisement. By definition, a promo video intends to promote a company’s products and services.
But don’t think of promo videos like ads in television commercials. Promo videos go beyond just selling something to customers.
They are designed to take a conversation deeper, looking for a closer relationship with the customer without leaving a sale aspect evident.
Why use promo videos?
If developed correctly, the promo video is versatile content that can be involved and assist in quick customer acquisition. It’s easy to understand, and sharing power between social networks increases the reach of people.
With the ease of people accessing the internet, social networks, and devices with good cameras, videos have become increasingly accessible. Another important reason to use promo videos is the ease of accessing this content anywhere.
How to create promo videos?
When thinking about creating a good promo video, there is no creation standard, but there are fundamental points that cannot be missed and observed in successful videos.
1. Short videos
When thinking about capturing the customer’s attention and conveying the message in the fastest way, the ideal is that the videos have a maximum of 60 seconds.
2. Provoke some emotion in the spectator
It is critical to understand the viewer’s needs and provoke the right emotions in them to hold their attention so that the video is watched until the end and the message is conveyed correctly.
3. Video promo should stimulate action
Whether in a subtle way like a Trust Us or even act on the part of the viewer, access the product/service website at the end of the video for more information.
4. High quality
Promo videos are a very interesting tool to get away from the forced sale of a product or service and generally tend to be more fun and informative.
It is essential to invest in both the visual quality of the image and the quality of the transmitted content.
Recommended video editor: FlexClip
For anyone looking for a tool to create promo videos, FlexClip is an excellent platform. It is one of the easiest video editors and has thousands of ready-made templates to optimize your work.
With FlexClip, you can digitize the feeling of your brand, choosing video templates that follow your brand’s visual style. In addition, It has a music library for you to choose from in your creation.
Explore every brand property in your videos. With FlexClip, you can instantly import your logo, colors, taglines, font styles, and music and customize your promo video.
In addition, FlexClip has stocks of built-in videos, transitions, and layers to make your videos accessible and much more.
Conclusion
Did you learn what a promo video is? We hope this article has helped you understand and understand what promo video is and how to best use it in your digital marketing campaigns.