The Open Network for Digital Commerce (ONDC)
which is support by the government and aims to provide small businesses and mom-and-pop shops with access to the processes and technologies that are typically used by major e-commerce platforms like Amazon and Flipkart, has welcome the participation of the United States company Microsoft as the first major technology company to join.
The multinational software corporation has ambitious intentions to penetrate the Indian market through social e-commerce, sometimes known as group buying. This would require the creation of a shopping application for Indian customers and their social networks, which will make use of the ONDC network in order to locate the sellers and shops that are offering the lowest pricing.
Open Network for Digital Commerce (ONDC)
is an effort that intends to improve open networks for all aspects of the transaction of goods and services through digital or electronic networks. ONDC will utilise open standards as well as open network protocols; this will allow it to operate independently of any single platform. A competitor to the dominating duopoly that Amazon and Walmart-owne Flipkart now control in the Indian e-commerce business, it is now in the process of being establish.
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has decide to become a part of the ONDC team, the project has receive its first well-known international brand name in advance of its introduction in Bengaluru. In May of this year, the Department for the Promotion of Industry and Internal Trade (DPIIT) conduct a test of ONDC with the intention of enrolling 150 dealers in cities such as Delhi-National Capital Region (NCR), Bengaluru, Coimbatore, Bhopal, and Shillong.
The ONDC platform
physically separates the user interfaces that are responsible for hosting buyers and sellers. The buyer side interface is currently host by Paytm, while the selling side interface is host by GoFrugal and a number of other rival companies. major players in the online retail industry According to reports from a number of different media outlets, both Flipkart and Amazon are considering becoming members of the network.
An ONDC strategy
paper that was publish earlier this year made notice of the rising prominence of overseas businesses in the e-commerce ecosystem of India. A barrier to entry for digital markets was identify as the large expenditure necessary to establish alternatives to the integrate solutions supply by the major players. This was due to the fact that these solutions are provide by the big companies.
Because the value that is create by these smaller participants is store with the larger platforms, this has also brought up the issue of marketplace merchants being unable to exit the ecosystem that the platform inhabits. As a result of this, ONDC is working toward the goal of transforming the ecology of the marketplace from one base on an operator-driven platform-centric paradigm to one that is interoperable, decentralize, and driven by facilitators.
On the network, several vendors can make their wares and services available for purchase, and users can access the network via a variety of platforms. However, the infrastructure of the network, including shipping and payment processing, is manage by separate businesses. It is believe that ONDC will be the UPI moment for the e-commerce market, and the core of its value proposition is that it will “democratise” digital commerce. This means that it will free digital commerce from the control of a small group of companies with extensive financial resources, which is the situation at the moment.
ONDC might make more merchants digitally visible, which would increase the number of alternatives that are accessible to people shopping online at a variety of pricing points.
Because the value that is create by these smaller participants is store with the larger platforms, this has also brought up the issue of marketplace merchants being unable to exit the ecosystem that the platform inhabits. As a result of this, ONDC is working toward the goal of transforming the ecology of the marketplace from one base on an operator-driven platform-centric paradigm to one that is interoperable, decentralise, and driven by facilitators.
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