Being a travel agent requires you to market your company to your clients. Managing your social media accounts, website, CRM, blogs, and emails, as well as keeping up with new travel deals and booking clients-always there’s so much to do!
Are your efforts yielding the results you expected? Consider incorporating one or more of these ideas into your marketing plan for the year.
How to market your travel company
Work on your 30-second commercial.
This is your chance to explain your company in a concise message, also known as a “elevator speech.” You’re bound to run into someone you know whether you’re walking into the grocery store or attending your child’s school function. It is critical to have your 30-second commercial prepared rather than stumbling over the words to explain it each time. Our corporate office’s Boot Camp will help you perfect your pitch.
Establish a monthly email newsletter.
Creating a short email to send from myTravelCRM or Mailchimp is a quick and easy way to stay in touch with your clients. The current travel season should be the focus of your newsletter’s content. Whether it’s engagement season, summer vacation, or holiday season, email your clients on a regular basis to give them travel ideas and tips for all occasions! For more content ideas, KHM Travel Agents can use email templates in myTravelCRM.
Increase the variety of your social media posts.
Motivate your followers with new travel deals, industry news, packing tips, destination highlights, and holiday posts! Add some zest to your with these ideas:
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Consider creating a daily theme to aid in consistency. For instance, Travel Tip Tuesday.
Share eye-catching photos from your own travels or from supplier websites, along with short, catchy captions.
Subscribe to travel publications’ emails, such as Travel + Leisure and Travel Weekly, to share their news articles on your pages.
Subscribe to travel agent supplier Facebook pages to receive shareable contact information on a regular basis.
Look through Pinterest for packing essentials to share on your pages! For example: Africa incoming markets their south african safari and south africa tour packages 2022 using multi channel marketing.
Search suppliers’ YouTube channels for interesting, informative videos to share on your page. Make certain that you are using supplier content rather than content from other travel agents.
You can learn about the latest travel deals by reading Agent Access Weekly emails. Post about the most recent sales by combining your content with relevant graphics or supplier resources!
Establish a presence at a local trade show or fair.
Check your local chamber of commerce, event centre schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time period to find the perfect trade show. Broadcasting your business to potential clients is the most effective way to increase your lead list. KHM Travel Group has some pointers to help our agents prepare for a tradeshow.
Launch a referral programme.
Word-of-mouth marketing requires little effort and is inexpensive! Increase your sales by asking your customers to refer a friend to your travel company or to keep you in mind whenever someone mentions travel. A referral programme can provide an additional incentive. Gift cards are an excellent way to thank clients for referrals.
Travel companies also use a sales crm tool to manage their sales.
Make a giveaway.
Giving out items with your travel agency’s information increases your company’s visual exposure. Consider low-cost giveaways that your clients would appreciate and possibly use while travelling. We recommend visiting 4imprint to generate ideas.
Publicize locally.
There are advertising opportunities everywhere, from bulletin boards to newspapers to pizza boxes. Publicly displaying your company’s name, logo, and contact information informs others that your services are available and can improve your public relations image. Because some ideas will require a larger investment than others. Begin small by placing an ad in your local school directory or church bulletin and seeing if the response meets your expectations.
Send out direct mail to your customers.
Every day, your clients’ mailboxes are stuffed with bills, newspapers, and the occasional note from Grandma. Send something from their favourite travel agent to add some variety and a personal touch to your client communications! Consider hand-writing a card or letter for special occasions such as birthdays, holidays, anniversaries, or congratulations on a life event.
Don’t forget to give your message a “travel” twist. In an anniversary card advertisement, for example, “During these special times, couples often plan an anniversary trip, renewal of their vows, or simply a romantic getaway as a celebration of their love.” [YourAgencyName] will schedule the ideal time for you and your spouse to focus on each other. Please contact me if I can be of any assistance.”
Another excellent resource for low-cost, professional-looking direct mail marketing is Travel Leaders Network’s Engagement programme.