A website firstly is a vital part of any business, and secondly a modern digital marketing strategy.
Launching a new website is exciting as this means unveiling a new look for the business. For this purpose, it is essential to have everything in place.
Most importantly, with all the competition online, it is insufficient to just have a basic website.
The initial step to building a website is to strategize its planning. While strategizing the planning of your website, there are some factors that one should be mindful of:
- The primary goal of your website
- An inventory of your content
- The story you plan to tell
- A plan for video and new content
- A plan for self-selection
- A technical setup and launch plan
When it comes to learning how to develop and launch a new website there is a long list of efficient practices to get through. In case launching one feels somewhat difficult you can always partner up with companies that provide web development services like Digitrends.
Some Advices to Launch a New Website
Developers and business owners can make various mistakes when launching a site. Here are some pieces of advice that can be considered while launching a new website.
Mobile Responsive Website
An average adult spends more than five hours on their mobile phones every day, while more than one-third do all of their shopping online via mobile device. Therefore, if a business introduces a mobile competitive website they are sure to gather a positive user experience.
This proves that mobile responsiveness is critical for a website to be effective with its target audiences.
For instance, potential customers land on your website but find it difficult to navigate the page on a mobile device. They will simply leave the site resulting in customer forfeiture for the business.
Furthermore, a negative mobile user experience affects your website in search engine rankings. Due to this, it becomes harder for users to find your webpage through search engines.
Easy To Find
Websites should be easy to find. Businesses can achieve this by obtaining domain names that either match their company name or describes their business in some way.
For this purpose, businesses can opt to incorporate best technical SEO practices, keyword research, content marketing and PPC campaigns to drive traffic to their website.
Incorporating search engine optimization before launching a site saves time and resources later.
An easier way to get your website search engine optimized is getting SEO services from top digital service providers of USA. One good name is Digitrends.co
Provide Contact Information
Place contact information where users can find it with ease.
The contact information should be visible on the top of the homepage as it helps visitors.
One, they don’t have to search for a phone number or address if they wish to contact the business. Two, the sooner a customer finds contact information on the website, lesser chances of the business to lose a potential consumer.
Moreover, now-a-days the most practiced method of contacting and marketing promotion is social media.
If a business uses social media to connect with customers, it is good practice to put social links in the website header or footer, where they are easily accessible by readers.
Read More – Best SEO Company in Dehradun
Efficient Navigation
Limit your top-level navigation menu to five clearly labeled tabs. The related pages can be organized under them.
Often, a search engine may take the reader or visitor to a page on your website other than the homepage.
Therefore, sites should also offer a clear way to get back to the homepage no matter where your readers land.
It should be convenient for people to scan web pages from top to bottom and left to right, as they wish.
Put your navigation menu where most people expect to find it for example at the top of the page. Moreover, site developers can add dropdown menus under each top-level category for clean and organized navigation.
Uncluttered Pages
If a site has too much information. It can cause overload in the user’s mind, making it unable to retain new information.
Hence, ensure to use a good balance of text along with graphics that present a clean page.
One way to keep it simple is to cut the social widgets. Also, the use of infographics can help.
Test your site and check if the page is providing information reader cares about. Most importantly, the readers should be able to put the information provided in context to your service.
Accuracy
Inaccurate information will turn off consumers. It can be in the form of:
- a wrong number
- an outdated product information
- simple grammatical errors
Proofread each page before it goes live. Continue to periodically check each page, especially after an update anywhere.

Need for Speed
If a website loads too slowly chances of users leaving it will rise.
So, guarantee the website runs smoothly by:
- keeping the software up to date
- optimizing the videos and images for quick download
- using a website host that handles your bandwidth demands
Call to Action
Give your readers CTAs (call to action) and entice them to engage with the website.
The landing pages should encourage users to take a certain action, such as:
- To call your company
- Sign up for a service
- Buy a product
- Download a flyer, etc.
Give them a noticeable invitation to take the action and place it above the fold so that readers do not have to scroll before finding it.
The faster a reader finds CTA, the more chances for them to act upon it.
Simple Design
Minimalism is a renowned trend today. Limit use of fonts, colors, GIFs or factors that can distract and pull the focus away from of the webpage.
Short paragraphs, bullet points, and scan-able information are more likely to be read.
For example, the sites About Us page should not be a dry block of text regarding a company. For this purpose, introduce a good photo of your team to personalize customer experience.
Customer-Oriented
Customers visit a website to get information that is useful for them. Provide relevant information that helps engage your prospects.
Give them something of value and build their trust. Moreover, plan the site’s content from the customer’s point of view.
This helps to keep consumers on the site longer and aids in building a long-term relationship with them.
SEO Practices
Considering a business has a stellar website, it won’t do them any good if customers can’t find it.
When people look for information online, they certainly go to search engines, especially Google.
Search engines use three ways to determine where your website listing appears:
- crawling
- indexing
- ranking
So, include plenty of relevant content, for example individual articles on different aspects of a specific topic. Small business SEO tools make it easier to optimize your site.
Conclusion
Creating a new website is a labor-intensive and time-consuming task and holds all the responsibility of uplifting a business from the ground.
Ensure everything goes well on the website so that the most important features are up and running when visitors arrive.
This will allows companies to focus on things that matter, like fulfilling user expectations and growing their business. Companies can even partner up with custom website designers like Digitrends for this purpose because by avoiding the common mistakes businesses can flourish themselves further.