The logo creates impact. It is one of the most significant engines to achieve great things with your brand, from attracting the attention of a new client to inspiring a unique identity.
Today, you will see how you can generate a logo that will lead you to success in the market.
The visual impact is essential to achieving sales. You get customers with a good reputation, but that’s not all. It is necessary to project an idea behind your brand. And at the forefront of your brand is your logo. It is the image that will accompany the meaning of your brand, wherever it is.
Importance of the logo
How do you recognize someone in an image, a video? Through his face. It is the first thing you imagine of a person when you think of her. Some would say that the face is essential to a person’s image.
And this is precisely what the logo does with your product or service, and it gives your brand a face.
The logo is the primary visual recognition that your business will have. The study showed that people form an idea of a brand in seconds, and it is essential that this quick impression is good to increase sales. And nothing better than a good logo to take advantage of that first moment.
Since it will be the face of your company, your logo should have several facets. Surely you want to advertise on social networks, posters, cards, and even in pens. A good logo adapts to any virtual platform, to any physical surface.
To achieve this adaptation, you must make an understandable and straightforward logo. While you must convey an idea, do so with as little detail as possible. You must issue a direct message through a consistent image. If you create a simple but straightforward logo, you have a better chance of success.
Simplicity is difficult to achieve, and even more so when you want to communicate a deep story behind it. But don’t worry; you can learn the steps to follow.
Characteristics of an effective logo
Unique, practical, simple, and clear to conclude how a suitable logo design should be. These four conditions make a logo have a positive impact. If you achieve these four characteristics in your logo, you will obtain many benefits.
It might make your business stand out from the rest. With so many new product and service offerings, it becomes essential to distinguish yourself to get customers.
A unique and simple logo is much more memorable than a complex logo similar to the others.
And even more, it helps you generate a relationship between your client and your brand. When someone sees a brand’s logo that they like, they feel identified. Think of yourself when you are in a shopping center and see a brand logo that you usually use.
You already know what characteristics a logo must have to be successful. And you also know what benefits it brings. But, how do we achieve it?
Steps to create a logo
First step: Think about the need of your customers.
The need is the first thing that will allow you to increase sales, and it is the reason someone hires you or buys your product. When you know what your client needs from you, you will begin to imagine how to design an image that needs projects.
Second step: Start thinking about the design according to your client’s needs.
If your most important quality is speed, you can make the letters “run” by tilting them to the right.
Use clear and straightforward letters with a pleasant image if you intend to inspire peace and tranquility. Soft colors and simple drawings are what you are looking for.
If your relationship with the client is based on trust, drawings of human parts are a good option.
If strength, stamina, or power define you, you can use large animals or solid elements components: thick words, dark colors, and corpulent drawings.
If you want to demonstrate intelligence, ability, and technology, you can base your logo on representations of the mind. Brains, neurons, connections, cables. You can use a head as an outline or have your letters made up of interconnected lines.
Allow your logo to be “free” to show openness or flexibility. You can base yourself on an unusual, eccentric design. You can make a letter stand out from the rest of the word. Or that all your letters form a larger image. Don’t worry about keeping a specific color constant.
You already know what you have to show your client and what characteristics your logo should have.
Third step: It’s time for you to get creative.
Take a piece of paper and start drawing different logos. Start with a design you have in your head, modify it, redraw it. You can add or subtract parts to it. The more logos you create, and the more different from each other, you will have more options to choose from.
If you feel low on creativity, look at other brands’ logos for inspiration. Try to understand how the creator came to the idea of that logo. Ideas of your own should start to come to you.
Fourth step: As always, the time has come to ask others.
Choose the best logos you have created according to your criteria and consult friends and family. Which logo do you think best represents your brand? It is an opportunity for you to receive different opinions about your creation. They can even recommend new ideas to inspire you to continue designing. Like any creative process, this takes time, so be patient until you find the perfect logo.
Of course, if you can use professional design services, it is always beneficial.
Still, have no ideas where to start? Here are some handy logo makers you have had so far.
How to make your logo with online logo makers?
Logo design with the help of the DesignEvo logo maker helps you turn your creative ideas into reality. You can customize any element of your logo, from a symbol to size and text.
You can design your logo for free in 3 simple steps. To use this logo maker, all you have to do is select your best-suited logo template from its stock, customize your logo to be satisfied with the results, and finally download your well-made logo.
Take away
You are close to creating your logo, and you will begin to identify your brand with its logo, and you will feel good when you see it. That is what you can generate in your clients if you are patient and follow these tips.