There are several steps to follow when deciding on your landing page design. These include creating a goal-oriented focus, compelling call-to-action (CTA), testing your landing page, and establishing a relationship with your audience. These tips will help you to build trust with your audience.
Create a targeted, goal-oriented focus
When designing a landing page, remember that you want your visitors to perform one specific action. Providing too many options will cause them to click away. Instead, focus on one main offer and keep it front and center.
Your landing page’s call to action (CTA) should be simple and straightforward. Buttons most commonly represent it, so visitors will know where to look for it. The text of the CTA is focused and not vague. The call-to-action focus should be clear and direct so that users can understand the benefits of taking action.
The imagery on a landing page design should also tell a subtle story about the offer. It should appeal to the target audience and align with the product or campaign. Avoid using stock images and imagery directly related to the offer. Instead, try using a more appealing version of the target user, a new item, or an item with a “gotta have it” appeal.
Create a compelling call-to-action (CTA)
Your CTA should be a persuasive, eye-catching statement that tells your readers how they can benefit from your offer. Make sure the CTA inspires enthusiasm and emotion, whether it’s a freebie or some other service. It should also make the action clear to the reader.
A compelling CTA will drive your visitors into your sales funnel by giving them what they want. It can be tricky to nail, but it’s not impossible. With a little effort, you can optimize it and see increased conversions.
A compelling CTA can differentiate between a successful conversion and a non-conversion. A good one can compel users to take action, but it’s crucial to make it as effective as possible. Using a persuasive CTA can make a difference in how well your marketing campaign turns out.
Test your landing page
Using tools like tracking traffic, you can find out which elements work best to improve conversion rates. You should only test one element at a time and prioritize which one is performing better—reducing the loading time, as even a small delay can affect conversion rates.
You should also test the page’s design elements, such as the copy, images, and navigation. Finally, you can use the experience optimization platform to understand your website visitors better. This tool has features like real-time data and session replays to facilitate testing. Its session recordings and heat maps will help you see how your website visitors react to various elements of your landing page.
Build trust with your audience
Building trust with your audience is among the most crucial things to consider when designing an effective landing page. Whether a product or a service, you want your visitors to know that you can be trusted. To do this, you can incorporate certain security measures into your landing pages, such as including the logos of reputable companies and government bodies. In addition, you should mention any press coverage you have received for your product or service.
People buy from people, so include your contact information so they can contact you. It also helps to include a mission statement, which can add some personality to your landing page.
Use testimonials to promote your business.
One of the best ways to promote your business is by using testimonials. This is a cheap and effective way to establish credibility. Testimonials from happy customers can prove you are providing a valuable service.
It is also important to note that testimonials are most effective if they highlight a product’s or service’s benefits. Ensure that your testimonials come from people your site visitors can relate to. The more credible your testimonials are, the more likely they will be purchased.
Video testimonials can be another great way to advertise your business on a landing page. However, it is important to make sure that the testimonials are genuine. For this reason, you must ensure that your testimonials are not too staged or too uniform.