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Let’s examine non-fungible tokens (NFT) and the ways in which brands might employ NFT in their marketing initiatives.The previous few years have seen a rapid advancement in technology.

Blockchain is one sector that has seen some of the fastest breakthroughs.

Not just Bitcoin, Ethereum, and the other other cryptocurrencies offered for sale on the crypto market are included in that.


NFTs have been around for a while, but only recently have they gained popularity (and even hotter investment).

How do they function and what are they?

We first need to define the term “fungible” in order to understand non-fungible tokens (NFTs).

When something is fungible, it can be traded for another item of similar or equal value. Fiat currency would be a typical illustration (and even cryptocurrency). Because you can exchange it for items of equal value, it is fungible. If necessary, you can also exchange it for other money.

Contrarily, something that is non-fungible is unique and cannot be traded for another object of equivalent value. For instance, a diamond is non-fungible since there are no two identical diamonds in the world, and each one has a different value. One cannot be exchanged for another with equivalent value.

A blockchain-based cryptographic asset known as a non-fungible token was developed.

The fact that NFTs include distinctive identifying codes and metadata to distinguish one NFT from another sets them apart from cryptocurrencies, which are fungible tokens since they are all similar to one another.

Each NFT is distinct, thus they can’t be swapped or exchanged for equivalent value with other NFTs. As a result, every NFT is a unique item that cannot be duplicated and is therefore a digital collectible.


Because they may be used to represent digital items like audio, video, and artwork, NFTs are crucial to brands. They are so adaptable that they may be used to symbolise a variety of other creative endeavours, including virtual worlds, fashion, and virtual real estate.

What connection does this have to your brand and marketing plan?

NFTs have created new opportunities for brand narrative and consumer engagement because of the widespread interest they have attracted, which, as you are aware, are the two key components of a successful marketing plan.

NFTs allow you to:

  • Make distinctive brand experiences
  • Promote interaction, raise interest in your brand and product, and enhance brand awareness.
  • NFTs can ultimately enhance conversions and generate income for your business.
  • Here are some examples of how brands are use NFTs to drive their marketing.


NFTs in marketing might be a challenging subject to understand. The best way to learn this, like other complex concepts, is to look at examples.

Here are some clever uses of NFTs by brands. Hopefully they’ll inspire you in some way.

  1. Taco Bell GIFs

According to research, 83% of millennials prefer to patronise companies that share their values. Because of this, businesses must publicly promote the causes they care about (and genuinely).

While Taco Bell has been doing this through their foundation for years, they went above and beyond by selling NFT GIFs with taco themes to benefit the Live Más Scholarship.

All of the GIFs vanished in less than 30 minutes after their 25 NFTs, called NFTacoBells, became offered for sale on Rarible (an NFT marketplace). The starting bid for each GIF was $1. The highest price paid for one of them was $3,646. Nevertheless, they all sold for thousands of dollars each.

Taco Bell made a wise decision by producing and marketing NFTs since they produced a lot of talk on social media and in the media, which is always good for business.

Using NFTs, you can accomplish two goals at once, similar to Taco Bell.

  • Promote brand recognition
  • Aid a worthwhile cause

Both of these powerful elements have the potential to boost sales for your brand.

Make sure you make a contact with an NFT Marketplace Development Company so they can assist you in turning your idea into a highly lucrative market.


Looking for a technique to change the industry and establish your reputation?

NFTs can aid in achieving that.

This is what occurred when RTFKT, a little-known Chinese virtual sneaker company, created an NFT sneaker for the Chinese New Year and placed it up for auction.

The sneaker brought in an astounding $28,000.

That’s very good for a company that’s only been around for a couple of years, especially given that they sold a sneaker that can’t even be touched, much less worn. Despite how impressive this was, it fell well short of the $3 million they made from another NFT sneaker they created in conjunction with the 18-year-old artist, FEWOCiOUS.

NFTs are still in their early stages, so now is the ideal time for marketers to jump on board. It’s a fantastic approach to get people’s attention and assemble a following.

Take a hint from RTFKT as a marketer considering how to use NFT technology. To commemorate significant anniversaries and holidays, produce limited edition mementos, and use them in your marketing activities throughout certain seasons. You can give them away to the first X clients or even put them up for auction as separate goods.


Twenty minutes and six million bucks.

Grimes earned that much via an auction of 10 NFTs held on Nifty Gateway.

There is no doubt that there is interest in NFTs, and companies can take advantage of this enthusiasm to advertise their goods. You can, for instance:

Have your business represented in the auction by collaborating with artists or auction websites.

Make an NFT and donate the proceeds to charity.

Run a competition with NFTs as the prize (to generate leads).

It’s all about riding current trends and using your creativity to capitalise on the fervour surrounding them to promote your company.


Because there are so many bands and musicians, the music business has grown extremely competitive. It’s harder than it used to be to gain and maintain a devoted following.

The Kings of Leon managed to circumvent that.

They issued “When You See Yourself,” their record, as an NFT.

For this unique album release, The Kings of Leon are employing three different token types. One option includes a unique album bundle, and the other includes benefits for live performances. The third category of tokens includes unique audiovisual artwork.

Although the album is available across all music streaming services, the $50 NFT version was solely offered through YellowHeart.

There were no additional album tokens produced beyond the two-week period during which the NFTs could be purchased. As a result, the tokens became a tradable collectible.

Kings of Leon made music history by being the first group to release an album in an NFT format.

Furthermore, by giving their fans the chance to possess a digital item, it helped them win the hearts of their supporters. That is a really good strategy to encourage brand loyalty.


Mike Winkelmann, who is essentially unknown in conventional art circles, has gained some notoriety.

At the time of the sale, he was the third-most expensive living artist after selling a JPG file for $69.3 million.

The file is the first digital-only NFT auctioned by Christie’s and is an artwork sold as a non-fungible token.

As the auction was about to expire, a frenzy of bids forced the two-week timed auction to be extended by 90 seconds.

What can brands take away from this?

Be quick to adopt novel concepts and technologies. You must be willing to take chances and make noise in order to outperform as the competition gets tougher every day.


The Nyan Cat GIF first appeared on the internet ten years ago with a colourful bang. On the cryptocurrency auction website Foundation, the NFT version of the GIF created by its creator Chris Torres sold for almost $500,000.

That’s accurate. A vintage animated GIF that was auctioned for more than $500,000

But Chris didn’t stop there. He orchestrated an auction in which well-known memes were sold as NFTs. Bad Luck Brian, one of the memes, sold on Foundation for more than $34,000.

What lessons can businesses learn from this?

The takeaway from this is that customers are prepared to pay for exceptional experiences. Profit from this by making some of your greatest advertisements NFTs. Make an auction event where you sell them, and make sure to promote it well.

This will not only increase consumer awareness of your business but also enable you to connect with new consumers in the tech industry.


NFTs are great for giving your customers unforgettable experiences. They’re also a great way to interact with and engage your target market.

Nearly all businesses today require an online presence, which is why the NFT marketplace development market is expanding swiftly. A variety of NFT development services will be offered by each NFT Marketing Company, depending on their operational procedures and fee structures.

Even though the technology is still developing, marketers must keep an eye on it. You should explicitly look into how to use NFTs in your marketing strategies. You may, for instance, partner with NFT artisans to produce luxurious versions of your product or build unique advertising campaigns.

The final message is that NFT technology is unquestionably going to be a component of digital marketing and is here to stay.

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5 Lessons About Solar Panels You Can Learn From Experts



Solar energy is the most important source of energy that humankind has discovered. It’s also the fastest-growing source of electricity in the U.S. and is extremely durable and cost-effective. Here are five lessons that you can learn from solar panels experts.

Solar energy is the Most Important Energy Source

Solar energy is a source of energy that comes from the sun. It is generated through nuclear reactions within the sun and reaches the earth as electromagnetic radiation. Most of this energy is infrared, while a small amount is visible. The remaining portion belongs to the electromagnetic spectrum regions outside these three ranges. The sun’s total energy output is about 420 trillion kilowatt hours (TWh) annually.

Solar energy can be harnessed in several ways, including solar power and thermal energy. Solar power uses the sun’s light to generate electricity, and solar thermal energy uses heat from the sun to create electricity even during cloudy days. Hydropower, for example, is created by using rapidly flowing water to turn turbines inside a dam. Nuclear energy, on the other hand, is produced by nuclear fission. These nuclear reactions release heat, which is captured by a nuclear reactor.

Fastest-Growing Source of Electricity in the U.S.

According to a report released by the U.S. Energy Information Administration, renewable energy will be the fastest-growing source of electricity in the United States by 2020. The number of renewables produced will increase by 42 percent from 2010 to 2020 and 90 percent from 2000 to 2020. By 2020, renewable energy will account for nearly 20 percent of the nation’s utility-scale electricity. Wind, solar, and hydropower will all account for about half of this growth.

As of 2018, about 60 percent of the U.S.’s electricity consumption comes from fossil fuels. Solar energy and renewable ethanol combined will make up about 17 percent of that figure. While renewable energy consumption has decreased in recent years due to the COVID-19 pandemic, renewable energy is still growing. Renewable energy accounted for 11.2 percent of energy consumption worldwide and eight percent of the total electricity supply in the U.S. in 2018.


You should make sure you are buying a solar panel with a good warranty like Solar Panels for Home, Colorado Experts | Solar by Peak to Peak. These systems typically come with two types of warranties – a product warranty and a power warranty. The product warranty covers the integrity of the panels, while the power warranty covers how much energy they produce. The full product warranties typically last 25 years.

The first lesson covers the basic concepts of solar circuitry. Then, students will build and test a miniature solar house with a light and fan. Other lessons will involve engaging with local energy experts and government officials. They will also conduct a home energy survey and explore ways to produce more renewable energy. Students will also learn how to program a microcontroller and build complex circuitry.

Cost Effective

When it comes to solar power, several factors go into cost-effectiveness. One factor is location. For example, if you live in an area with less sun than others, you may need to invest in a higher-efficiency solar panel system and look for solar installers near me. Another factor is market conditions. For example, you may get a lower price for panels in a rural area than in a city.

Roof-mounted solar panels usually cost between $15,000 and $21,000 for a six-kW system. They are generally less expensive to install than ground-mounted ones but are more difficult to access for maintenance. On the other hand, ground-mounted solar panels cost $18,000 to $25,000 for a six-kW system. In addition, they take up less yard space.

Environmentally Friendly

The solar industry is facing big challenges. First, the industry does not have a strong recycling infrastructure. Most panels are made of low-value glass, and their lifespan is extremely long. The result is that the industry does not have a strong financial incentive to invest in recycling. As a result, solar panels are destined to be discarded, resulting in a huge amount of waste.

Secondly, you should understand the differences between different solar panel types and styles. For instance, different solar companies will install different types of panels. If you aren’t familiar with solar panels, you can learn more about the different styles of solar panels by consulting an expert. Third, you should also consider the uniqueness of your home. For example, solar companies in the Bay Area may recommend different solar panels for different types of homes.

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Commercial Voice Over Jobs Phenomenon



When most people think of voiceover, they think of commercial voice-over jobs. Commercial voice acting is a big part of the voice-over industry with many different channels. In this post on how to become a voice-over actor, we take a closer look at different types of commercial voice acting.

Commercial Voice Over Jobs

commercial voice over jobs

First of all let’s explore the many different forms of advertising use by companies. Broadly these fall into the following categories:

  1. Radio Commercials
  2. Television Commercials
  3. Internet Commercials (we cover some of this in a separate section)
  4. In-Store Commercials

One of the most influential parts of any voice overs for commercials . The voice actor needs to be able to fit the tone of the brand as well as provide sell the product or service. Depending on the target market and demographic, the voice may sound like the guy next door, an educated professional or a fun and lively teenager.

The main job of the commercial voice-over professional is to promote and influence the audience. This can be anything from a luxury holiday to a vacuum cleaner to beauty products. Commercial voice over jobs are applicable to nearly any industry. These commercials may be broadcast on the radio, on television, in podcasts, over the Internet or, more recently, through smartphone applications. There are obviously some industries that use advertising more than others. Most of these relate to products we all buy on a day to day basis and see advertised on TV. Household products, food, holidays, entertainment e.g. film releases and cars attract big budgets.

The chosen commercial voice over actor and script direction is the result of careful planning and decision-making on the part of the company, ad agency, or director. The actor is specifically selected to effectively reach the target audience most likely to be interested in buying the product or service. Case in point: a commercial voice over for a rugged four-wheel drive truck is going to sound very different from the voice you’ll hear selling a luxury sports car.

Radio Commercial Voice Over Jobs

If you want to find out more about about radio commercial voice over jobs then visit your local radio station.

Radio commercials are sometimes produced in-house by radio stations, but often by independent production companies. Some prefer to direct and record VOs using ISDN or other remote recording methods. Voices read a script to time, which usually is for a short ad.

There are a huge number of ads produced on a daily basis for the hundreds of radio stations. This is a great way for a voice actor to get regular commercial voice over jobs.

TV Commercial Voice Over Jobs

Advertising agencies work for brands and smaller companies. The client will agree a budget for advertising that is then used across many different media. The advertising coordinates every aspect of the advertising or marketing campaign. They come up with the initial creative concept, write scripts…and much much more. TV Commercials now are no longer just seen on TV, many are also distributed across the Internet. Some examples of large global advertising agencies

Some advertisements are made specifically for Internet only use e.g. a pre-roll ad for a YouTube channel or programme. These ads may reach millions of people. Other forms of Internet voice over jobs involve explainer videos. These have become an increasingly popular way for a company to simplify their marketing message.

Useful Tips – Auditioning For Commercial Voice Over Jobs

#1. – Make sure you produce a great show reel. A good show reel can make or break your chances of getting voice over work. As a member you can take our course on how to produce amazing show reels. Here is a FREE VIDEO from that course.


For more information on voice acting visit our series of posts on how to become a voice actor

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Guideline to Create Your Digital Marketing Strategy



Before you’ll be able to begin making a digital selling strategy for your company, you want to phase your audience and establish measurable goals. this text can show you ways to try to to this and additional. Next, you want to confirm your budget. you will need to create alittle investment in your selling budget, however don’t pay quite you’ll be able to afford. you ought to specialize in the weather that worked best within the previous year. Then, you’ll be able to improve on those components. Market

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Segmenting your target market

There area unit many ways that to phase your target market. you’ll be able to begin by observing sales information from the previous year. If sure things were commercialism well, the segmentation method might match up with this info. Otherwise, the past shopping for patterns might not match up and you will end up writing messages for multiple audiences. In either case, it’s essential to phase your audience. subsequent step is to work out what your target market likes and dislikes.

You can produce an inventory of shoppers and confirm the commonalities that these customers have. supported these characteristics, you’ll be able to produce a profile of your audience. you’ll be able to even determine subgroups at intervals every phase with overlap and totally different interests. this can assist you produce the simplest potential message for every phase when you a get a buying signals .you’ll be able to use any combination of those factors to phase your target market. However, it’s necessary to stay in mind that selling to a full audience won’t yield any results unless you utilize the correct methodology for that specific audience.

After you’ve done a small amount of analysis and known the foremost common behaviors of your target market, you ought to produce an efficient selling arrange. confirm that you simply produce campaigns supported these stages. think about employing intent signals to focus on specific segments. By mistreatment intent signals, you’ll be able to target customers World Health Organization have hung out checking out winter coat deals. Or, perhaps, you would like to achieve the those that spent their time browsing through the coats on looking apps.

Defining measurable goals

One of the foremost necessary aspects of making a digital selling strategy is setting measurable goals. as an example, a complete may need to double its shopper referrals at intervals six months. To accomplish this goal, the team examines client surveys and analytics. It conjointly appearance at however previous campaigns have performed and makes necessary changes to extend the amount of referrals. The goal range is adjusted consequently, and also the team re-assesses its business strategy to confirm it’ll not hinder the general complete image.

When making a net selling strategy, it’s very important to outline measurable goals that area unit doable and relevant to the mission of your business. a typical mistake several firms build is setting goals that area unit too broad. the truth is that these objectives might not be doable, thus setting measurable goals is crucial to confirm you reach your business goals. By making measurable goals, you’ll be able to make sure that your selling efforts area unit relevant to your business and can lead to a additional victorious business.

Once you have got outlined good goals for your digital selling strategy, it’s time to live your progress. Measurable goals will be as general as “increase web site traffic” however may also be additional specific. If you would like to extend Asian web site guests, as an example, you ought to outline measurable goals in terms of a proportion increase. Similarly, you ought to conjointly embrace the goal of skyrocketing web site guests in specific locations, like the Asia region.

Developing a budget

Developing a allow your digital selling strategy may be a crucial a part of the design method. the foremost effective thanks to confirm the quantity of your budget is to phase it by perform and set specific goals. confirm to incorporate a variety of paying, and bear in mind to stay your budget versatile. This way, you won’t find yourself robbing yourself in another month. Below area unit some tips for developing a allow digital selling.

Production prices area unit another necessary issue to think about. totally different media need differing kinds of inventive assets, together with video, social media pictures, advertising banners, websites, email formats, and more. confirm to filter out these expenses and account for a way abundant every can value. counting on the character of your selling strategy, you will need to limit some kinds of media. Once you recognize the price of the various media varieties, you’ll be able to begin developing a allow each.

You’ll be happy you probably did.

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