The world of application development can be a confusing and intimidating one, particularly for those with very little technical knowledge. However, building an application can be one of the best decisions you make for your business.
Having a custom built app increases the channels available for customer engagement and can assist with branding efforts.
If you’re thinking about dipping your toe in the world of iOS application development but are not quite sure what the process will involve, continue reading for a few frequently asked questions that will hopefully provide you with enough information to discern if this is the right pathway for you.
What does iOS mean?
The term iOS refers to the mobile operating system that Apple uses.
iOS is the world’s second most commonly used operating system after Android. A fact that surprises many who assume that the iPhone occupies the biggest portion of the smartphone market share.
In addition to iOS, Apple runs a number of other operating systems for its devices, including iPadOS, tvOS, and watchOS.
Is iOS application development an expensive process?
The answer to this question really depends on the size and scope of your app.
It goes without saying that the more features you want to pack into your app, the more expensive the development process will be.
How you offset this cost depends on whether or not you are interested in monetising your app, which brings us to our next question…
Can I make money from iOS application development?
While you can make a profit from an iOS app, it’s rare and quite a difficult process.
There are a few pathways to monetising your application, each of which are likely to generate a different level of profit.
While the simplest pathway to take is offering your app at a fixed download price, keep in mind that the vast majority of apps available on the App Store are free. In fact, current statistics suggest that 93 percent of applications on the App Store are free to download.
With that in mind, many potential customers will see an app advertised at a fixed price and immediately dismiss it, even if it only costs a few dollars.
If making a profit is important to you, consider instead setting up in-app advertising.
Banner ads, pop-ups, and playable ads can help build your return on investment, particularly if your app is getting hundreds (or thousands) of downloads a day.
Keep in mind that consumers won’t respond well to ads that hinder the overall user experience.
Other monetisation strategies you may want to check out include offering a subscription mode, in-app purchases, or data monetisation.
If making a profit is important to you, speak to a professional mobile application development team to discuss.
How can I be sure my app will succeed?
The short answer to this question is — you can’t. However, there are steps you can take to increase the likelihood that your application will catch the eye of potential customers and that they will in turn appreciate your app enough to share it with family and friends.
To start with, ensure your app meets a clearly defined need. Statistics suggest that the global uninstall rate of applications after 30 days is 28 percent, which is quite high.
There can be a range of reasons why a user deletes an app from their phone but they’re certainly not going to delete. It if it has a clearly defined purpose and that purpose assists the user in some shape or form.
Another essential ingredient for success is functionality. Your app must deliver a seamless user experience.
If it’s unusually slow, shuts down unexpectedly, or has any kind of bug that impacts the customer’s ability to use the app. They’re just going to take their business elsewhere.
Finally, UI — or user interface — has a significant impact on the success of your app. Humans are visual creatures and we are far more likely to engage with software if it’s aesthetically pleasing.
Having a professional UX/UI designer work on your app is practically mandatory if you want it to be appreciated and shared by customers.
What should I look for in an iOS application development team?
If you don’t have a technical background, outsourcing iOS application development is the best thing to do. Doing so will significantly decrease the amount of time and resources required to build the finished product.
With so many iOS application development companies out there, what should you be looking for in your chosen team?
Experience is key — ask to see their portfolio of successful projects. You also want a team that is responsive to your communication and is happy to sit down with you. To answer any questions you might have about the process of iOS application development.
This article has only briefly touched on some of the more commonly asked questions. You no doubt will have queries specific to your goals and will benefit from a tailored response.