YOUR BUSINESS NEEDS AN INSTAGRAM PRESENCE
Do you have a presence using Instagram? If there isn’t, here are reasons to create an account on the platform.
Instagram is now an effective marketing tool for businesses that want to increase their reach and boost their visibility. Now is the best time to start if you’re not yet onto the social media bandwagon.
Many businesses claim that the posting of images will not increase traffic to their websites. However, this isn’t the case.
However, Instagram continues introducing features allowing users to market and attract traffic. Are you still not convinced? Below are fifteen reasons your business must be present on Instagram.
Instagram is now an effective marketing tool for businesses trying to broaden their reach and increase their visibility. If you’re not yet on the bandwagon, this is the best moment to do it.
Many businesses claim that posting images will not bring traffic to their sites. It’s not true. Instagram continues to introduce features that allow users to market and attract traffic. Are you still unsure? Below are fifteen reasons your company ought to be featured on Instagram.
1. Active users
Instagram is the one with the highest number of active users when compared with other platforms for social media. It currently boasts more than 800 million active users, putting it in the second position after Twitter and Facebook.
5 million active users are on the site daily, and the majority are located outside of the United States. In addition, 34% are millennials, and 38% are on multiple websites daily. With this many active users, any company will successfully use an Instagram strategy. And with buying real and active Instagram followers from Malaysia, you can get more target customers.
2. Any business can be successful regardless of the size
With such a massive user base, both small and large companies can benefit from the platform. All you have to do is keep your presence on the platform and maintain an established routine. Two or three posts per day are enough to attract a good crowd.
This is why big corporations such as Adidas, Coca-Cola, and small businesses can benefit from Instagram. On other platforms such as Facebook, it’s difficult for small businesses to be noticed since there are many users.
3. Potential to earn cash directly through the platform
Instagram continues to enhance its features to satisfy the diverse demands of its users, such as companies looking to earn profits via the platform. The most notable feature is post shoppable, which permits companies to apply tags to items on the images.
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Images should have hyperlinks that show the price, description, and “shop now” icon to bring the customer to the online store. This feature makes it easier for businesses to increase sales. Statistics indicate that 72 percent of Instagram users have admitted to buying products on the platform.
4. Incorporate stories to keep the company interesting
Customers who are interested in engaging the brands they like more personally. Instagram stands out among other platforms since it allows businesses to increase customer brand engagement.
Instagram stories have made it easy for marketers to interact with their customers by humanizing their brands. Videos that demonstrate how products are created or employees engaging with them, as well as live Q&As with your customers, can help them connect with them on a level of a person.
It would be best if you also thought about using Instagram live updates; they can help establish trust and build rapport with your followers. Users are more confident in your company’s image if you present your business as more than an organization looking to earn money. Buy cheap and engaging Instagram followers in Nigeria to increase your brand image in minutes.
5. Establish alliances with influential individuals
Instagram has brought about a new kind of user known as Influencers. These are internet-based celebrities and well-known bloggers with an extensive following and often promote the brands and products they endorse.
Businesses can profit from the opportunity to ally with a trusted influencer to increase sales. Partnerships can boost not only the return on investment of a company but also the reach of its message by allowing the ability to reach a broader market.
It is important to note that influencer marketing can only be beneficial when you work with the appropriate person. Here are a few things to think about when searching for an influencer online:
Relevance: Influencers’ content must align with your brand’s message. Check out their old posts to figure out what type of person they are.
Reach: Marketing professionals often assess an influencer’s reach by looking at their followers. This is not an accurate perception since visitors are efficient if the influencer can promote your company’s image to a targeted public.
If, for instance, you’re a car seat maker and a travel blogger has a limited audience is superior to a blog with as many as 100,000 unique viewers.
Engagement: This shows how engaged the influencer’s audience has with their content. Do they like or share the content? The amount of response determines the importance of the connections.
Frequency: There’s a direct relationship between influencer posts’ frequency and traffic and returning visitors. Visitors require multiple exposures to click on or follow an influencer’s brand.
6. More visibility via hashtags
Instagram hashtags are now an essential marketing tool companies can leverage to increase their reach, improve the visibility of their brand, and gain more followers. Hashtags are the words used to describe the contents of an article.
Research has shown that Instagram posts receive 70% more likes than those with no hashtags. The most well-known Instagram hashtags, such as Coca-Cola’s #ShareaCoke have helped make the brand more noticeable to the users.
Therefore, the use of hashtags will aid your business in standing out. Here are some suggestions for curating effective hashtags: Use hashtags that are targeted to increase the chance of reaching out to your intended group of people.
- Limit the number of hashtags you use to 5-30 hashtags per post.
- Make hashtags less prominent because hashtags that stick out look cluttered and unnatural.
- Use hashtags on Instagram stories. Tags provide a new possibility for new customers to learn about your company.
7. The ability to engage customers through images
Instagram lets you interact with your customers regularly. Regular posts draw comments, shares, likes, and likes that increase a business’s visibility.
Uploading quality photos with the most popular hashtags and creating relationships with other brands can aid in gaining more followers.
Research suggests the importance of visual media as a crucial strategy for businesses to maximize social media marketing strategies which is why it is essential to concentrate on high-quality images.
If you’re using video posts, you should use behind-the-scenes clips or short tutorials, as they increase engagement and views.
8. Extremely Versatile
In contrast to the other platforms like: comprar seguidores instagram portugal for social networking, which began as browser-based websites, Instagram was developed as an application from the ground.
Because mobile users spend most of their time in apps, companies could profit from this advantage by making Instagram posts accessible to users each time they log on to Instagram.
Furthermore, the platform features an appealing design and style different from Facebook and can attract more users, increasing engagement by ten times higher than alternative social networks.
9. Monitor Competitors
Instagram also lets you keep an eye on your competition. You can examine their accounts for ways to enhance your marketing capabilities. Look at what they share and when they do post content.
Also, observe how the intended audience receives the content. This will help you compare your company with a brand of similar dimensions and capabilities.
10. You can be as inventive as you like
Features such as the photo-sharing app let you think of myriad ways to draw more customers and boost conversion. If you don’t want to appear dull or uninteresting.
Let your followers know that you’re the top firm they can shop from by mixing contests, videos, vibrant images, and much more.
11. A lack of filtering
Social media platforms such as comprar seguidores instagram portugal display content to a smaller population; however, Instagram posts are seen by everyone who follows you.
This visibility makes sure that all-important content is noticed. Additionally, pictures are presented in chronological sequence, which boosts your chances of being seen by your fans.
12. Ideal to share your ideas with friends on the go
Instagram was created to work with smartphones, making sharing easy, regardless of where you are. This feature makes Instagram an ideal platform to share behind-the-scenes photos or posts that garner an impressive amount of engagement.
13. Can you share videos on Facebook?
Research suggests that 9 out of 10 Instagram videos are posted on Facebook. This makes it much easier for marketers to boost traffic and share their content across both platforms.
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14. Instagram is a platform for creating content for various platforms
Visual content has evolved into an effective marketing tool not only for Instagram but also for Instagram, Facebook, Twitter, YouTube, and Pinterest also utilize it. The distinction is that Instagram has devices that allow you to create stunning images.
The images can be used to create content for other marketing channels like Pinterest boards and Facebook posts without making any adjustments. In addition, Instagram’s Instagram app allows you to take pictures that you can save to your phone to use later.
15. Access to advanced targeting options
Instagram offers a variety of advertising options, beginning with features similar to the parts of Facebook. For instance, Facebook allows companies to advertise according to locations, age, and behaviors.
Because these features are also accessible on Instagram, marketers can direct their ads to a particular audience of Instagram’s more significant than 800 million users.
In addition, businesses can benefit from Instagram’s vast retargeting capabilities to create leads and converts. All you have to do is create a customized audience built on Instagram posts’ engagement videos, views on posts, and customer lists of email addresses, in addition to other options.
These capabilities can help businesses enhance their Instagram marketing strategy and design specific sales funnels to achieve desired outcomes.
Now you understand why your business should have an Instagram presence. It’s not an issue of being fashionable but rather about personalizing your brand and connecting with your customers on a more personal level.
This platform helps you shed traditional companies’ stale image for a long time by making you more relatable. The platform’s numerous features let users craft a narrative anyone can relate to.
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