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10 Signs You’re Using Social Media The Wrong Way (And It’s Going To Hurt Your Business)



social media

Did you know that here are 3.5 billion social media users worldwide? With that in mind, social media marketing is one of the most effective ways to promote your business or brand, target customers, and create a buzz. While brands and businesses are aware of this, not everyone excels at utilizing social media. 

Ever wondered why your social media game isn’t working? Let our digital marketing agency help by identifying these 10 common social media marketing pitfalls.

1. Posting without planning ahead

Posting without planning ahead

So you just created your business page on social media? The first major social media campaign mistake you can make is posting without a plan in mind. 

Do you know who you’re talking to? Or how to market your posts? How are you going to deal with negative feedback? Do you know when and how often you’re going to post content? 

2. Thinking your business page will run on its own

Forget the “set it and forget it” mentality. It’s not enough that you have a business page on Facebook and Instagram. Spend time updating your page and interacting with your followers

You need to use strategies to boost your fan base and grow your brand, like creating buzz-worthy content, using hashtags, and even hiring a digital marketing agency. 

3. Not spending time getting to know your target audience

So you’ve got 1000 followers. Now what? Look beyond the numbers – assess the demographic profiles to create a more precise targeting. How old are they? Boomers, Gen X, Y, or Z? Are they of class A, B, or C? How will they benefit from the products and services you’re selling? 

You should also study your audience to get to know them better. Are they into memes? Short films about love? Adjust your tone and content based on what they’d be interested in. Memes might be trendy but they might not work if you’re targeting boomers. 

4. Buying fake followers to increase the numbers

Ever encountered accounts that say, “I will grow your Instagram with 1000 real followers”? Sounds good, right? Wrong. 

Buying followers go against the algorithms of Facebook and Instagram. The more people like and comment on your post, the more algorithm thinks it’s a great post. Now, imagine if you have 500 real followers and 1000 fake ones. Two-thirds of your audience won’t even bother checking your feed. Plus, the fake accounts prevent your posts from getting promoted by the algorithms and seen by your legitimate, original subscribers. 

Remember, you’re not chasing follower count. You’re chasing conversions.  So, always use the authentic way to get more followers. I will recommend your guys to download Top Follow APK for this purpose.

5. Having a super casual tone, thus inappropriate

People always tell brands to be more human – to be relatable, funny, bold and not boring. However, several brands learned the hard way by ending up receiving backlash for their offensive, insensitive posts. 

Just type “offensive advertisements” on your search engine and you’ll encounter a plethora of “how NOT to do marketing” examples. 

6. Sprinkling your posts with the wrong hashtags

Choose your right tags for better engagement

Hashtags: you use them to involve your brand in a trending conversation, allowing thousands of people to see your account. Simple. But beware: a single post can make or break your reputation. 

There are a lot of ways hashtags can go wrong. 

  • Fail #1: You used a hashtag intended for making a buzz about a serious topic, like advocacy or a national crisis.
  • Fail #2: Unintentional improper amalgamation of words.
  • Fail #3: Encouraging your audience to share an experience with your product with a hashtag. 
  • Fail #4: Paying tribute to famous people, especially the ones who just died. 

7. Being overly promotional

What’s worse than seeing an overly promotional post on your feed? Seeing them frequently.

When you go overboard with your promotional content, you can lose followers and likes on social media. 

Make sure to plan the frequency as well as the tone of your promotional materials. Focus on how you’re going to make more engagement and social interaction.

8. Not responding in the comments

Comment section engagement is a good way to interact with your audience

Staying silent is a major mistake, especially when someone has an inquiry or a complaint. 

Boosting the engagement rates by commenting on their posts benefits you in two ways: first, it appeals to the algorithms, and second, it establishes genuine connections with your followers.

Make it more personal by mentioning the name of your commenter and using a light, fun, conversational tone. You may even use emojis, video, images, GIFs, and stickers to respond more engagingly. It’s also suggested to respond quickly.  Use the AllSmo tool for Instagram followers, GIFs, and stickers.

9. Or deleting negative feedback

This is probably one of the worst mistakes a brand can make in an attempt to clean their reputation. Doing so will make you look like you’re trying to wash your hands and hide something. 

Instead of deleting them, thank them for the advice and just improve. If they’ve had a bad experience with your product, apologize and send them a personal message regarding your compensation. A free meal on their next visit, perhaps? If they’re just being a trash talker, ignore them. 

10. You and your content are just boring

You and your content are just boring

Do you post nothing but pictures of your products with mere details? Do you sound too “corporate”? Are your captions or copies not compelling enough? Don’t you make jokes? People see a lot of content on their feed, but only a few are catchy enough for them to stop scrolling and pay attention. 

Don’t be a faceless business with no human touch. 

Use photos with great lighting and composition. Hire a skilled copywriter and even a full-service digital marketing agency. Use attention-grabbing colors and fonts. Be more interactive by providing challenges and deals. Make your content audio-visual. Make them smile, laugh, or cry. Attack their emotions. 

Even boring products, like scotch tape or toilet paper, can be promoted in engaging ways. Again, research your audience and share content in a way that will resonate with them. 

Author Bio: Carmina Natividad is one of the resident writers for SPRINT DIGITAL Agency Dublin, a firm offering an extensive range of digital marketing and website services to businesses across UK, Ireland, and Continental Europe. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing. 

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What Services Does a Hair Salon Usually Provide?



What Services Does a Hair Salon Usually Provide?

A hair salon offers a wide variety of services. Some salons offer express services on weekends, typically charged separately. These rates may not include sales tax or gratuities. Payments may be made directly to the stylist or through a petty cash account. Some communities also offer monthly prepayment of salon services, so residents don’t have to worry about payment at the time of service.

Express Services

Offering express services at your hair salon is one of the most effective ways to increase client satisfaction. It allows your clients to choose exactly what they want and makes your hair salon stand out from the competition. It also makes your salon more trustworthy. Finally, it makes your clients feel special and valuable, making them more likely to return.

Aside from boosting customer satisfaction, express services can also increase revenue. Customers are more likely to recommend your business to others and post reviews on review sites when they are satisfied with their service. This can result in increased traffic and increased revenue for your hair salon.

Offering express services at your hair salon Westchester County, NY, can also increase the number of customers you serve. Studies have shown that 60 percent of customers are willing to pay a bit more for a better experience. These different gestures can make an otherwise great blow-dry or manicure even better. Offering them at your hair salon will make your customer feel special, leading to praiseworthy reviews and personal recommendations.

Investing in education is crucial if your salon wants to retain and motivate its staff. While sending staff to trend shows can be expensive, building an annual education plan that balances online education, trend shows, and seminars can ensure that all staff members are constantly improving their skills. It will also increase your team’s motivation and ensure they feel they are growing in their career.

Balayage is a Must-Have for a Salon.

If you’re considering adding Balayage to your list of services, you’ll want to find a salon with extensive experience. This type of hair coloring requires special training and can result in beautiful, long-lasting results. The best way to find a salon that offers Balayage is to ask around. Not every salon offers this service, and you don’t want to pay more than you need to.

While Balayage is associated with blondes, this technique is suitable for everyone. It can give hair a natural, dimensional look. The base color should be close to the client’s natural tone to get the most out of this service. Lighter shades require more maintenance.

Balayage is a modern hair coloring technique that is gaining popularity. The technique involves applying a mixture of lighter and darker shades to the hair, creating a unique look. Balayage is also very low maintenance, as it doesn’t start at the roots, meaning you don’t have to touch up your hair with root touch-ups every month. Many celebrities have opted for this technique at some point. The main advantage of balayage is that it requires less maintenance than highlights and all-over coloring. However, it is still important to invest in color-care products. These include purple shampoo, purple toners, and glosses. Hair extensions are incredibly versatile. You can easily experiment with various hair lengths, hues, and styles.

Offering Facials

If you’re considering starting your hair salon, you may want to consider offering facials. A facial is popular for busy women, men on special occasions, and pregnant women. Licensed estheticians can provide relaxing facials. These professionals have completed at least 300 hours and have passed a practical exam. In addition, they have specialized knowledge, such as microdermabrasion, LED treatments, and light chemical peels.

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Side Table: The Most Versatile Piece of Furniture You Can Own




Side Table

Whether we are designing a new house or renovating an existing one, our focus is always drawn toward big-ticket furniture items like beds, sofa sets, or dining tables. We often ignore one of the most essential pieces of furniture, that’s the side table. It’s the only such piece that’s present almost everywhere in your space, be it the bedroom, living room, balcony, patio, or even a study room. This is the exact reason why you should divert your attention towards it because they play an important role in giving your space a unified look. Let’s take a look at the different roles a side table plays in your interior décor.

  1. Bedroom table: These are an absolute saviour in the bedroom. When placed beside the bed, they provide an excellent platform to hold a lot of your essential things, like books, gadgets, medicine, contact lens case,  a glass of water, spectacles, and much more. You can also add a succulent as well on this table to make it look pretty. Usually, this kind of bed table comes with a drawer which again is an excellent way to add additional storage space in your bedroom.
  2. Dresser table: Side tables are highly functional and can take on any role in your interior with ease. If you live in a small square foot area, having an elaborate dressing table with cupboards is not a practical option. An easier way to incorporate a dresser is to pick a small corner in your room, fix a full-length mirror and place a small front table in front of it. It’s perfect to hold all your makeup items without occupying much space.
  3. Sofa table: Do you see an empty spot between the sofa units, and wonder how to accessorize it? Well, it’s simple, place a side sofa table and place on it a glass or porcelain vase that holds exquisite flowers. You can also place some beautiful table lamps on the sofa table to instantly brighten up your living space literally and figuratively.
  4. Center coffee table: An excellent substitute for a conventional coffee table is a matching pair of side tables. You can move them apart whenever you like and use them as individual tables, or let them set together to create the appearance of one large table. This is a fantastic solution for tiny rooms that require furniture that is adaptable.
  5. Patio table: Side tables make an excellent choice for your outdoors. You can place a small side table between the chairs that can hold your morning solo cup of a coffee mug to drink glasses when you are enjoying an evening with your friends. When there are no chairs left, you can conveniently use this table as an extra sitting spot.

Fortunately, side tables are available these days in a tonne of designs, models, patterns, and colours in the marketplace. Whether you are looking for something sleek, elegant, classy, or flamboyant side table you are sure to find it.

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Approaches to Design Custom Jewelry Boxes in Attractive and Elegant Ways




In today’s jewelry realm, Custom Jewelry Boxes can be the best option to pack your delicate jewelry

Jewelry is an innovation of the human mind. In ancient times, people used to wear garments of different kinds. Moreover, women also wore jewelry and other accessories to beautify their looks. The trend of jewelry has continued till today. However, the style and materials of jewelry have seen new ways. Different jewelers are making a range of jewelry items with a variety of materials. Hence, the modern trends in the jewelry world have created the need for custom jewelry boxes.

In today’s jewelry realm, Custom Jewelry Boxes can be the best option to pack your delicate jewelry. Custom boxes have several benefits that other boxes don’t have. If you own a jewelry business or sell precious jewelry, you must consider custom boxes for your jewelry.

Why Custom Jewelry Boxes Are Gaining Popularity in Today’s Market?

Jewelry is a piece of creative art. So, their packaging should also be unique and creative. For this reason, brands today are looking for new ways to pack their jewelry items. They are turning to custom packaging because of its huge benefits. Moreover, there is great competition in the market for unique jewelry products. Thus, to beat the other, each brand is using packaging as its marketing plan.

Due to the overwhelming market, there always remains the issue of standing out. Thus, if you want to earn a name among your rivals, you must give attention to your boxes. Moreover, customers of this era look more for packaging than the product itself. It is the fact that beauty attracts everyone. No matter how much your jewelry is alluring, it will fail to catch attention if packed in boring boxes.

Consider Buying Custom Boxes for Jewelry Items If You’re a Newbie

If you are a newbie in the market, you might face budget issues. This is because you must have to manage the quality of your items. Moreover, you have to manage expenses for other affairs. In such a situation, you should not waste money on paid promotions and other marketing campaigns. However, custom jewelry boxes can be the best source for marketing your brand.

These custom jewelry boxes will describe your brand in an efficient way. Therefore, print your boxes with the necessary details of your brand. For example, you should print your brand name and logo on these jewelry boxes to educate your customers. Thus, they will know about you and your products just by looking at your boxes. Moreover, you will also be able to save on your marketing costs. Hence, make your packaging a weapon to prevail yourself.

Strong Packaging Should Be Your Primary Focus While Buying Jewelry Boxes

The basic purpose of every type of package is to store the product. The box must be strong enough to bear the weight of the item. Moreover, it should hold the product in its place to avoid physical damage. The same is the case with custom jewelry boxes. Pieces of jewelry are often delicate and need excessive care during handling. Even the shortest jerk or hit can break the jewelry item. Therefore, make sure the box you are buying is sturdy enough.

Brands often use metallic boxes to pack their jewelry. However, it can be an expensive option if you are new in the market. There is an exciting option that is safe and classy as well. The most viable option for your jewelry items is eco-friendly packaging. You can choose from a range of stock to fabricate your jewelry boxes. For example, Kraft is an exclusive option when it comes to green jewelry packaging. However, it is not the last option. You can choose cardboard, Rigid, Paperboard, and Corrugated material for your jewelry boxes.

Kraft Jewelry Boxes; An Eco-Safe as Well as Appealing Option for Jewelry Packaging

The perfect packaging is one that is safe and beautiful as well. Kraft, in this regard, fits this condition aptly. Kraft boxes are not only secure but also give an elegant look to your jewelry items. When talking about their strength, they are pretty durable. They can hold the weight of each type of product. Moreover, they are water, heat, and pressure-resistant. Hence, they will save your jewelry from damage when exposed to such conditions.

When it comes to their outlook, they are an excellent option for gifting and luxury packaging. They give an extraordinary appearance to your item and enhance its charm. Moreover, Kraft allows every type of customization and printing. For example, you can use digital or offset printing methods on Kraft boxes. Moreover, they allow foiling, die-cuts, coatings, and many other options. Thus, Kraft is directly linked with creativity. It’s up to you to show your creativity by crafting your jewelry boxes with Kraft.

How Can Custom Add-Ons Enhance the Outlook of Jewelry Boxes?

Custom add-ons are not only useful for boxes but also beautify these boxes. For example, a custom insert or holder will protect the product. However, it will also boost the appeal of your jewelry box. Moreover, if you are attaching custom handles to your box, it will give your box a sophisticated look. Thus, don’t forget to embellish your Custom Boxes Wholesale with custom features.

Ideal Custom Boxes offers the following add-ons for jewelry box packaging

  • Custom Coatings (Matte, Gloss, Spot UV)
  • Custom Foiling (Gold, Silver, Rose Gold)
  • Die-cuts
  • Windows
  • Hangtags
  • Custom Inserts
  • Holders
  • Handles
  • Ribbons
  • Bows and Ties
  • Embossing / Debossing

Why Choose Ideal Custom Boxes for Jewelry Boxes?

Ideal Custom Boxes offers its clients quality jewelry boxes. Quality provision is what we always try to attain. Our clients are quite content with our packaging services. Our mission is to create healthy packaging that could save the mother earth from pollution. Therefore, we make use of green and recyclable materials to construct our boxes. Moreover, our free and fast shipping services have helped us win more than thousands of clients all over the world.

To get connected with us, consult us via call, email, or live chat. Our customer support agents are always available to address your queries.

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