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10 Secret Facebook Ad Strategies That Will Help You Boost Your Business

Facebook ads have the potential to drive tens of thousands of new visitors to your website and convert them into paying customers.

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What’s the best way to grow your business? Ask anyone and they’ll tell you that the key to growing your business is through social media advertising. Facebook ads have the potential to drive tens of thousands of new visitors to your website and convert them into paying customers. But, like any form of marketing, the key to success with Facebook ads comes down to knowing what you’re doing and having the right strategies in place beforehand. Here are 10 secret Facebook ad strategies that will help you boost your business and get more from your advertising efforts than ever before! Guest posting, social sharing, and Facebook or Instagram paid ads also help Boost Your Business.

Use Facebook Retargeting

One of the most effective ways to boost your ad results is through retargeting. Retargeting is when a customer visits your website or Facebook page and, rather than showing them an ad for your product right away, you show them an ad later on down that road. This allows you to follow up with potential customers who have expressed interest in your brand but have not purchased anything yet.

Use Outbrain to Reach People Interested In Topics Similar To Yours

One of Outbrain’s most underrated tools is also one of its most powerful. By including Outbrain links in your ads, you can reach people who are interested in topics similar to those you already target on Facebook. These interest audiences are more likely to be receptive to your ad, giving you a better chance at acquiring new customers and driving sales.

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Create Product Ads

Product ads on Facebook allow you to reach relevant users based on their interests, while informing them about your company’s goods and services. What’s more, Facebook can generate leads and convert sales at a much lower cost per click than Google AdWords. Whether you’re using a product feed manager or creating product ads manually, here are 10 secret strategies that will help get you started.

Have A/B Testing on All of Your Ads

Most people just start with an ad and hope it will be successful, but there are so many different factors that can affect your success that you should A/B test them all. Is your headline-grabbing enough attention? Is it phrased in a way that appeals to your target audience? Do you have a great image or video in place to grab attention? It’s important to pay attention to all of these factors, because if any one of them is off then your ad won’t be nearly as effective.

Test For the Right Image

After creating your ad, you want to make sure that your audience is responding and that your ad is performing well. Test different images and copy by optimizing your ads based on how they perform—this is how you can discover what works best. To create an A/B test for each element of your ad’s design, head to Ad Manager > Ad sets in Ads Manager (underneath Settings). Once there, select a campaign then a specific ad set within it.

Advertise With Other Tools

While Facebook ads are super easy to set up and use, they aren’t your only option. Did you know that you can also advertise on Instagram, Twitter, and YouTube? Consider using these other platforms to reach your target market; just make sure that you’re complying with each site’s policies when setting up an ad. Remember: Always review each network’s policies before setting up a campaign.

Target The Right Audience for What You Are Selling

Choosing a target audience can be one of the most important decisions you make when creating your ad. It is important to decide where your ideal customer spends their time and then use that information to narrow down on where you will advertise your product or service. The right target audience will allow you to advertise in areas that are more likely to attract customers who are interested in what you have to offer, so it is a win-win situation for both parties. Here are some tips for finding just that.

Make Sure You Always Have Videos

One of Facebook’s greatest strengths is its ability to engage with video. In fact, Facebook recommends that you post videos anywhere from three times a day to once every few days. This can be an easy way to boost your audience, since people are more likely to click on and share something that they enjoy watching. The key is to make sure you always have content available—and don’t be afraid to use pre-recorded content if you don’t have access at a particular time.

Run A/B Tests on All of The Above

A/B testing allows you to test two versions of a page against each other and determine which one gets more response from your target audience. This is a great way to test multiple variables for your ad at once. If you’re struggling with a particular ad, you can A/B test different headlines, images, text, etc., and run them against each other on your own page to see what elicits more interest. Then you can save that successful combination for future use!

Try Scarcity Based Ads

Are you doing any type of a sale? People don’t love to feel like they’re missing out. Create an advertisement that indicates there are limited spots left for whatever deal you’re offering, and people will want to move fast in order to get what they want. Having a time constraint on your ads can drive massive amounts of traffic to your website. Just make sure you have enough inventory so nobody feels cheated!

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